Tune in to “The Relevant University” Tuesday, Feb. 24, at 7 p.m. on AM 760 WJR.
This month, Lawrence J. Burns, UT vice president for external affairs, and co-host Michael O’Brien, UT vice president and director of athletics, discuss how college football and its television deals and merchandise sales affect university branding.
Guests on the show will be:
• Bob Bowlsby, commissioner of the Big 12 Conference;
• Matt Campbell, UT head football coach;
• Jeff Long, vice chancellor and director of athletics at the University of Arkansas; and
• Bill Hancock, executive director of the College Football Playoff.
The University of Toledo and Detroit’s WJR Radio produce “The Relevant University,” a monthly, hourlong program that explores the critical role higher education plays in our world.