Petar Bajic, a second-year medical student at The University of Toledo, will give his first lecture Tuesday, March 22, that he has titled “Apes and Advertising, Goats and Gonads, Wolfman Jack and the Worldwide Web.”
“My lecture is about the history of medical advertising — how we’ve gone from a time when all advertising, especially in the medical field, was frowned upon to a day and age where ads fill our spam mailbox and clutter the edges of so many websites,” Bajic said.
The title of the lecture refers to the three historical figures he plans to introduce, which include Dr. Serge Voronoff and Dr. John R. Brinkley, who first transplanted humans with monkey and goat gonads to cure infertility then entered the world of radio and advertising.
Bajic also will discuss Wolfman Jack, who was a radio disc jockey who used the airwaves to distribute information and ads the same way the Internet is used today.
The lecture is part of the History of Medicine and Surgery Club Lecture Series, and will take place at 5 p.m. in Dowling Hall Room 2315 on Health Science Campus.
“I hope to educate the UT community on not only the history of the worldwide distribution of knowledge, but also about the critical role that some famous surgeons held in making it possible,” Bajic said. “I hope to both surprise and fascinate those in attendance by describing the incredible, and seemingly insane, procedures these surgeons were performing.”
Bajic graduated from Case Western Reserve University in 2009 with a bachelor’s degree in biomedical engineering with a specialization in bioelectrics. He tutors a gross anatomy class and volunteers with the UT College of Medicine Community Care Clinic. He has an interest in urology and plans to graduate in 2013.