UT to host uHeart Digital Media Conference May 10

April 11, 2013 | Events, UToday
By Amelia Acuna

The University of Toledo has long been a leader in the digital world. Now the Division of External Affairs will host a conference focused on the subject Friday, May 10, from 9 a.m. to 4 p.m. in the Student Union.

uHeart Digital Media Conference myUTThe uHeart Digital Media event will feature emerging leaders, accomplished practitioners, innovators and experts in this field.

Attendees will learn how to leverage social media and build their own digital brands, successfully develop and launch applications that will attract interest in a crowded marketplace, target niche markets to increase affinity, and build communities around a brand and products.

“We have put together a lineup of speakers that would rival any digital media conference around,” said Lawrence J. Burns, UT vice president for external affairs. “This will prove to be a major event for leaders in digital media and entrepreneurs across the region.”

Burns added, “We hope the UT community turns out to participate in this major event.”

Dave Hunke, former president and publisher of USA Today and now chief strategy officer at Digerati, will present the keynote address. His talk will focus on how he and his team at USA Today helped transform the brand of one of the nation’s most popular newspapers from a print publication to a digital giant.

Along with Hunke, speakers will include:

• Ben Bator, Texts From Last Night;

• Matt Burns, TechCrunch;

• Hayley Call, Ohio Department of Job and Family Services;

• Anthony Broad-Crawford, GiveForward;

• Will Lucas, Classana;

• Joe Sharp, Thread Marketing Group;

• Dustin Hostetler, Digital Graphics;

• Mike Bott, the Brandery;

• Jim Connely, McGraw-Hill Companies Inc.; and

• Representatives from Communica Inc.

The event will wrap up from 4 to 7 p.m. with the uHeart Startups Pitch & Pour After Party for conference attendees.

Registration is $50 and $20 for students.

To register, visit uHeartDigitalMedia.com, or contact Amelia Acuna at 419.530.5874 or amelia.acuna@utoledo.edu. Follow the event on Twitter at @uhrtdgtl.

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