Business success means a massive presence in the digital world. Learn from the best at The University of Toledo’s second annual uHeart Digital Media Conference.
The event will take place Thursday and Friday, Oct. 9 and 10, at the Radisson Hotel on UT’s Health Science Campus.
• Leverage social media to build a digital brand;
• Develop and launch applications that will attract interest;
• Target niche markets and build communities around brands and products; and
• Embrace the lighter side of digital media to generate buzz.
“Our lineup of dynamic speakers will make this a must-attend event for leaders in digital media and entrepreneurs across the region,” Lawrence J. Burns, UT vice president for external affairs, said.
Brian Kibby, president of McGraw-Hill Higher Education, will give the keynote address. Under his leadership, the company became a top provider of adaptive learning technologies in higher education.
In addition to Kibby, speakers will be:
• Kim Adams House, head of Jeep brand advertising for Chrysler Group LLC;
• Jason Bacher and Brian Buirge, creators of Good F***ing Design Advice;
• Brian Balasia, founder and president of Digerati, a software firm;
• Phil Brabbs, co-founder and managing partner of Torrent Consulting, which specializes in helping businesses increase sales through cloud, social and mobile technologies;
• Patrick Duggan, who runs Down With Detroit, an apparel company with a strong social media presence;
• Bradley Hoos, head of community partnerships and co-founder at Grand Circus, a technology training center in Detroit;
• Kristin Kiser, senior director of digital strategy for Communica Inc., an international marketing company;
• Noah Krugel, former managing partner at EPK Design LLC, who oversaw the development of more than 200 websites and web-based applications;
• Moses Lee, CEO and founder of Seelio, an online portfolio company based in Ann Arbor, Mich.;
• Todd Miller, Midwest regional manager with PointRoll, a leader in cross-screen data-driven marketing solutions and ad management;
• Ashley Mirakian, marketing director of the Toledo Symphony Orchestra and chief marketing counsel for the Toledo Opera;
• Sean Nicholson, senior vice president of integrated marketing for PlattForm, a marketing and advertising agency in Kansas City that focuses on enrollment solutions for colleges and universities;
• Cam Norton, UT assistant director of university communications, who oversees social media and video production;
• Bill Rossiter, owner of Interrupt, a strategic marketing consulting and advertising firm in the building materials industry;
• Gabe Rubin, CEO and founder of GamerSaloon.com;
• Lacie Sandstrom, Google specialist who shows clients how to use Internet-related services to drive business and online interaction with customers;
• Richard Shulman, self-confessed iPad junkie, who created the app Skribl;
• Tracy Smuts, founder of Capstone Media; and
• Matt Wise, CEO of HelloWorld Inc. (formerly known as ePrize Inc.).
Closing the conference will be a panel discussion featuring Burns; Jeff Sims, customer relationship manager and research manager with the Detroit Lions; John Policicchio, vice president of marketing from the MotorCity Casino; and Bob Lanham, regional vice president of Shazam.
Early registration is $80 and $55 for students. Starting Friday, Oct. 3, the cost will be $100.
For more information and to register, go to uHeartDigitalMedia.com.