As UT plans for strategic enrollment gains, a new leader takes the office’s reins.An enrollment management leader with decades of successful enrollment growth and student recruitment and retention experience has been selected to serve as The University of Toledo’s interim vice provost for enrollment management.
Dr. Cam Cruickshank oversaw dramatic enrollment increases as vice president for enrollment management at Tiffin University before founding Ivy Bridge College, an online school formed in partnership with Tiffin that in four years enrolled more than 3,500 students and 200 employees. In October 2011, Cruickshank founded Enrollment Builders, where he serves as principal consultant.
Dr. Scott Scarborough, provost and executive vice president for academic affairs, said Cruickshank will play a key leadership role in developing the enrollment management component of the Main Campus Strategic Plan.
“President Jacobs and our Board of Trustees have made it clear that recruiting and retaining more students who are better prepared academically is a top priority for this University,” Scarborough said. “Cam will be an important member of my leadership team as we work to accomplish that goal.
“Additionally, I’ve asked Cam to focus his time identifying some of the barriers and challenges that may exist as students navigate the admissions, enrollment and financial aid processes,” he said.
Cruickshank, who received his PhD in higher education from The University of Toledo, said he was excited for the opportunity to return to his alma mater and believed he could offer a unique perspective.
“In the short amount of time I’ve been back, there is definitely a feeling of returning home. There’s also a strong sense of momentum that I’ve gotten from Dr. Scarborough, his team and everyone I’ve met, and it is exciting to be a part of this university,” Cruickshank said.
During the next weeks and months, Cruickshank said he will meet with enrollment personnel to learn more about UT recruitment and enrollment operations, identify future leaders, and work to develop that talent.
“We will remain focused on increasing the enrollment of students who are academically better prepared for the rigors of a college education and are a good fit for The University of Toledo,” Cruickshank said.