Interim leader to guide enrollment services through strategy review

October 20, 2015 | News, UToday
By Meghan Cunningham

An experienced higher education enrollment manager will provide interim leadership to The University of Toledo’s Division of Enrollment Management while UT works with an enrollment consultant to improve recruitment and retention strategies.



Dr. James Mager, who has held a variety of enrollment management positions at Ohio State University including director of admissions and financial aid and associate vice president for enrollment services, starts today as UT’s interim vice president of enrollment management.

“Growing enrollment and supporting those students through graduation are key to the success of The University of Toledo,” President Sharon L. Gaber said. “With Jim’s leadership and our partnership with Ruffalo Noel Levitz, we will develop the strategies needed to attract more students to the great opportunities we have for them here at UT.”

During his career at Ohio State that spanned from 1971 to 2002, he led the implementation of the university’s undergraduate student selective admissions policies and provided the leadership that resulted in significantly better academically prepared freshman classes, increases in student retention and graduation rates, larger transfer student classes, and greater race-ethnic and geographic diversity.

Mager also consulted with more than 40 institutions when he served as associate vice president for Ruffalo Noel Levitz from 2002 to 2010.

UT has retained the enrollment-consulting firm to provide a data-informed strategic approach that will help strengthen the University’s enrollment and retention efforts going forward.

“Ruffalo Noel Levitz is a leader in enrollment management services with an excellent track record of getting results that benefit the university, but more importantly the students who benefit from the access, retention and graduation initiatives,” Mager said. “During this period, it will be my role to provide leadership to the Enrollment Management Division and to partner with Ruffalo Noel Levitz to ensure that the appropriate UT leaders and experts are fully involved in identifying, analyzing and implementing initiatives to increase student enrollment and student success.”

Mager said the campus community will be involved in developing new recruitment and retention strategies by providing important data and qualitative information and then working together with Ruffalo Noel Levitz on strategy development and implementation.

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