Making the world kinder one snack at a time is the message a University of Toledo organization is promoting this month as part of a national competition.
UT’s Public Relations Student Society of America (PRSSA) is planning, organizing and implementing a KIND “No Compromises” Campaign. The team is working to bring awareness to KIND — a wholesome health snack company — and the business’ brand philosophy that teaches snacks can be delicious and nutritious.
“We wanted to take part in this campaign because KIND’s message to eat and live healthy is a really positive one,” said Josie Schreiber, PRSSA president. “This is a great opportunity to encourage people to take care of themselves and others.”
As part of the campaign, the organization also is hosting an Instagram contest. Participants are encouraged to post pictures of themselves doing a kind act with #kindawesome and #UToledoPRSSA for the chance to win prizes.
“We are using as many avenues as possible to promote our campaign and the KIND message,” Schreiber said. “If people are positively affected by our efforts, then this campaign will have been a success.”
The KIND “No Compromises” Campaign is a national competition hosted by PRSSA National. Teams from schools across the United States are competing to win by presenting effective, creative campaigns to introduce not only KIND products to their campus, but the KIND philosophy as well.
The winning PRSSA chapter will receive $750 and $10,000 to donate to the charity of its choice.
For more information, contact Schreiber at email@example.com.