UT makes CASE for Crystals: Alumni magazine, marketing projects win big

November 24, 2010 | News, UToday
By Deanna Woolf

2009-fall-magazine-low-res-1Results from two major marketing and communications award contests came in last week, and the news was good.

The University of Toledo won co-best of show at the 2010 Crystal Awards — along with six other honors — and won three awards as part of the Council for the Advancement and Support of Education (CASE) District V Circle of Excellence Awards.

“The success of the ‘More’ campaign is well-documented in the awards and enrollment gains we enjoyed over the past several years,” said Lawrence J. Burns, vice president for external affairs and interim vice president for equity and diversity. “The strength of our internal team of marketing and communications professionals has gone a long way to position UT as a destination of choice among prospective students and prospective faculty. Recognition such as this is proof positive that we are on the right path.”

“Positioning UT as a place that offers its students ‘more’ is the easy part,” said Esther Fabian, associate vice president for branding and creative services. “Finding a way to do that to break through is the challenge. Our project management team works diligently to be sure that they understand our audiences and what’s important to them. Our creative team brings that to life. I’m not surprised by the recognition, but I’m incredibly proud.”

viewbook-cover“These accolades are a great demonstration of the teamwork and creative synergy that exists across marketing and communications,” said Tobin J. Klinger, associate vice president for university communications and marketing operations. “This group of dedicated professionals never ceases to do the University proud.”

The full list of awards is:

2010 Crystal Awards

Writing, feature series
• Crystal Award for “Homing in on Home” by Cynthia Nowak and Chris Ankney in Toledo Alumni Magazine

Writing, special purpose publication
• Crystal Award for Toledo Alumni Magazine fall 2010 issue

Design, magazine
• Crystal Award for Toledo Alumni Magazine

Collateral materials, brochure, four-color or more
• Crystal Award for the 2010-11 UT View Book

levis-grad-2-flare_smCollateral materials, special purpose publication, corporate
• Merit Award of Achievement for the newly redesigned Freshman Financial Aid Award Letter

Advertising, mixed-media campaign, nonprofit
• Crystal Award for the “More” campaign

Best of show
• Body of work. “The award was inclusive of all the great work that your team has done,” said Rebecca Booth, Crystals co-chair. “I’m especially tickled as I believe in the power and talent of in-house communications/marketing teams.”

financial-aid-dm_cvrCASE V Circle of Excellence Awards

Teresa Du Bois Exline Award for best practices in communications and marketing, 10,000 FTE and up
• Bronze Award for the Freshman Financial Aid Mailer

Best video PSA or commercial spot
• Silver Award for the 30-second “More” spot

Excellence in research/scientific/medical writing, series
• Gold Award for “Sustaining Passions” by Cynthia Nowak in Toledo Alumni Magazine

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