University leaders announce new brand for health-care enterprise

December 9, 2014 | News, UToday, UTMC
By Jon Strunk

In a letter email to health-care staff across the University, leaders of UT’s health-care enterprise announced a new overarching brand for the organization — UT Health.

“If you’ve talked to us in recent weeks, you may have noticed that we’ve started speaking about the health care we provide in a different way,” wrote Dr. Christopher Cooper, dean of the College of Medicine and Life Sciences and senior vice president for clinical affairs, and Dave Morlock, CEO of UT Health and executive vice president of finance and administration.

“Rather than referencing The University of Toledo Medical Center or The University of Toledo Physicians, we’ve started using the term University of Toledo Health.”

According to Cooper and Morlock, in the coming weeks and months, UT Health will become the formal way the University refers to its health-care operations.

“The name of our hospital is not changing,” they wrote, “but the way we would ask you to think about how and where we deliver health care is. Increasingly, UT Health professionals are offering care across northwest Ohio. It is our hope in the months and years to come that, through investment, affiliations and partnerships, our geographic footprint continues to grow.

“So, if you worked at UTMC or UTP yesterday, you will continue to work there next week and next month.”

The change, they said, is that employees now work for and are a part of UT Health, a network of health-care professionals and clinical locations. Over time, the University will incorporate the UT Health brand into its locations in Waterville, Fallen Timbers, Bellevue and the numerous other sites where UT offers outstanding care.

“I know this institution has experienced multiple name changes in the past decade and that a new organizational name can be initially disorienting. But we are not changing the names of our facilities. We are adding one, overarching brand so that our patients know that no matter where they get their care, if it comes from a UT Health professional, then they are in great hands,” Cooper and Morlock wrote.

“Thank you for all you do for the health of our patients and for northwest Ohio. It is my belief that adopting University of Toledo Health will emphasize the incredible breadth of that effort across our region.”

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