For the second time in two years, The University of Toledo’s social media content has gained national recognition.
The University’s Facebook, Twitter and Instagram accounts were compared against all 338 Division I programs, and UT was ranked 14th for its consistent engagement of social media users.
Rival IQ out of Seattle gathered data from Division I institutions from June 2017 to May 2018. The firm compared data from Facebook, Twitter and Instagram while looking for strong performance in user engagement.
Engagement is a measurable action of a social media post, including likes, comments, shares, retweets and reactions.
Top ranked universities had the highest rates of engagement.
“We’ve been analyzing the content we post to perform better online, spreading UT’s message far and wide,” said Cam Norton, associate director for social media. “I’ve had a great team in place for the past few years that helps to create the content we share daily.”
Posts that performed best featured University research, student-life, athletics and Internet memes.