UT social media ranked 14th among Division I institutions for second year

September 5, 2018 | News, UToday, Alumni
By Staff

For the second time in two years, The University of Toledo’s social media content has gained national recognition.

The University’s Facebook, Twitter and Instagram accounts were compared against all 338 Division I programs, and UT was ranked 14th for its consistent engagement of social media users.

UT’s social media team — Natalie Watson, junior social media specialist, left, Cam Norton, associate director for social media, and Claudia Garber, a senior studying communication who is a social media intern — taped a video in University Hall’s courtyards. The team ranked No. 14 among 338 Division I programs for its social media efforts on the University’s Facebook, Twitter and Instagram accounts, according to Rival IQ.

Rival IQ out of Seattle gathered data from Division I institutions from June 2017 to May 2018. The firm compared data from Facebook, Twitter and Instagram while looking for strong performance in user engagement.

Engagement is a measurable action of a social media post, including likes, comments, shares, retweets and reactions.

Top ranked universities had the highest rates of engagement.

“We’ve been analyzing the content we post to perform better online, spreading UT’s message far and wide,” said Cam Norton, associate director for social media. “I’ve had a great team in place for the past few years that helps to create the content we share daily.”

Posts that performed best featured University research, student-life, athletics and Internet memes.

UT has more than 56,000 followers on Facebook, more than 63,000 people follow @UToledo on Twitter, and there are more than 14,000 followers of the uoftoledo Instagram account.

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