Internet Marketing Conference set for Oct. 2

September 14, 2012 | News
By Bob Mackowiak

Registration is open for The University of Toledo College of Business and Innovation’s Fourth Annual Internet Marketing Conference, scheduled for Tuesday, Oct. 2, from 7:30 a.m. until noon in the Student Union.

“This conference follows the three very successful Internet Marketing Conferences conducted by the UT Interactive Marketing Initiative from 2009 to 2011, and is intended to build upon and expand the knowledge areas addressed in previous years,” said Dr. Iryna Pentina, co-director of the UT Internet Marketing Initiative.

“The simple truth is that Internet marketing techniques are now a requirement for business success,” she said. “This conference brings together Internet marketing experts and practitioners and offers exclusive networking opportunities, featured speakers, an exhibition area, and breakout sessions. The goal is to have participants leave this half-day conference with the game plan and ideas they need to take positive action to advance their businesses in today’s digital age.”

The keynote address by nationally known marketing expert Joe Pulizzi of Content Marketing Institute will focus on digital marketing strategies from the perspective of storytelling.

Other topics and speakers at the conference will be:

• “Social Media Marketing Segmentation” by Jeff Rohrs of ExactTarget;

• “Mobile Apps Development” by Jason Therrien, president of;

• “Using Video to Market Your Business” by Kelley Hynds, president and executive producer, Hyndsight Productions; and

• “Marketing Automation” by Derek Grant of Pardot.

The presenting sponsor for the Internet Marketing Conference is, a nationwide Internet service provider and hosting company.

Companies and individuals interested in attending this year’s event are encouraged to register soon, as previous conferences have sold out and seats for the 2012 program are limited. Group discounts are available, and exhibitor opportunities have been expanded.

Registration and exhibitor information can be found at

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