UT Athletics, local Harley-Davidson announce partnership

September 15, 2011 | Features, UToday
By Staff

harley-davidson_logo1Rocket fans, dream no more. Toledo Harley-Davidson will have its bikes on site at UT football tailgates, allowing football fans to finally get their wish of being on a Harley before heading into the Glass Bowl.

A new two-year partnership between The University of Toledo Athletics and Toledo Harley-Davidson offers Rocket fans the opportunity to take advantage of the company’s Jumpstart promotion that allows fans to safely test drive a motorcycle. The partnership was secured by Toledo Athletics’ multimedia rights partner, Rocket Sports Properties.

“I am very excited about our co-marketing relationship with The University of Toledo,” said Tim Sherman, owner of Toledo Harley-Davidson. “We work hard to create a great experience for people, and I think we have that goal in common with the University. We stand behind the communities we do business in and look forward to the relationship we have working with UT in the years to come.”

“We’re happy to have Toledo Harley-Davidson on board and know for certain our fans are going to love this affiliation,” said Rocket Sports Properties General Manager Gerry Dickey.

Rocket Sports Properties is a property of Learfield Sports, which manages the multimedia and sponsorship rights for more than 50 collegiate institutions, conferences and associations. For additional information about the company, visit learfieldsports.com.

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