UT, ProMedica promote Academic Affiliation through new ad campaign

September 23, 2016 | News, Medicine and Life Sciences
By Jen Sorgenfrei

The University of Toledo and ProMedica have launched a new marketing campaign to promote the Academic Affiliation between the College of Medicine and Life Sciences and the health system.

web academic affiliation ad copyTelevision, print and digital ads have begun to appear around the Toledo region promoting the benefits of the affiliation to the community and to students, residents and fellows in the College of Medicine and Life Sciences. The advertisements feature local thought leaders representing a cross section of the community and praising the benefits of the unique educational relationship.

The Academic Affiliation will provide long-term benefits for the University and the community throughout the course of the 50-year agreement. The anticipated impacts of the agreement include attracting and retaining top talent among learners, faculty and physicians; additional funding to support biomedical research; economic development in the community; expanded clinical learning opportunities for students, residents and fellows; and increased access to specialty care in the Toledo community.

In July, the first class of College of Medicine and Life Sciences students and residents began training under the Academic Affiliation, utilizing new learning space, and filling clinical learning opportunities at ProMedica Toledo Hospital. University learners in pediatrics, surgery, internal medicine sub-specialties and emergency medicine are on-site at ProMedica Toledo Hospital for clerkships and residencies.

More information about the Academic Affiliation and the new television commercial are available here.

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