{"id":28800,"date":"2014-03-14T04:42:48","date_gmt":"2014-03-14T09:42:48","guid":{"rendered":"http:\/\/utnews.utoledo.edu\/?p=28800"},"modified":"2014-03-11T10:26:51","modified_gmt":"2014-03-11T15:26:51","slug":"silver-and-gold-for-ut-at-2014-addys","status":"publish","type":"post","link":"https:\/\/news.utoledo.edu\/index.php\/03_14_2014\/silver-and-gold-for-ut-at-2014-addys","title":{"rendered":"Silver and Gold for UT at 2014 ADDYs"},"content":{"rendered":"<p>The UT Office of Marketing outshone the competition at the 2014 ADDY Awards, taking home four awards during the Feb. 27 event at the Valentine Theatre.<\/p>\n<p>The American Advertising Federation Toledo chapter hosted the contest, which is the first round of the national American Advertising Awards (ADDYs).<\/p>\n<p>UT won for the following entries:<\/p>\n<p>\u2022 Gold ADDY for the UT Discovers magazine in the category of publication design for a magazine or book;<\/p>\n<p>\u2022 Silver ADDY for the UT undergraduate view book in the category of four-color brochures;<\/p>\n<p>\u2022 Silver ADDY for the <a href=\"http:\/\/www.youtube.com\/playlist?list=PLoxZXXPtP8dDDtzXtvxnJEpvCP9478iMR\">Rocky video series<\/a> in the category of social media; and<\/p>\n<p>\u2022 Silver ADDY for the undergraduate admission direct mail pieces in the category of cross-platform campaign (regional\/national).<\/p>\n<p>\u201cThe UT marketing and communications team last year completed more than 850 design projects and posted more than 1,700 videos on YouTube,\u201d said Esther Fabian, associate vice president for branding and creative services. \u201cTo produce that much volume and maintain a quality that results in four ADDY awards is truly outstanding.\u201d<\/p>\n<p>\u201cOnce again our team in External Affairs is recognized for its strategic and creative work. The Rocket brand is growing each day,\u201d said Larry Burns, vice president for external affairs.<\/p>\n<p>UT\u2019s gold award-winning entry will be forwarded on to the district contest, the second in the three-tier national ADDY competition.<\/p>\n<p><a href=\"http:\/\/news.utoledo.edu\/wp-content\/uploads\/2014\/03\/addy-award-winners-2014.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/news.utoledo.edu\/wp-content\/uploads\/2014\/03\/addy-award-winners-2014.jpg\" alt=\"addy award winners 2014\" width=\"576\" height=\"493\" class=\"aligncenter size-full wp-image-28921\" srcset=\"https:\/\/news.utoledo.edu\/wp-content\/uploads\/2014\/03\/addy-award-winners-2014.jpg 576w, https:\/\/news.utoledo.edu\/wp-content\/uploads\/2014\/03\/addy-award-winners-2014-300x256.jpg 300w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The UT Office of Marketing won four awards at the 2014 ADDY Awards.<\/p>\n","protected":false},"author":174,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/posts\/28800"}],"collection":[{"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/users\/174"}],"replies":[{"embeddable":true,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/comments?post=28800"}],"version-history":[{"count":0,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/posts\/28800\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/media?parent=28800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/categories?post=28800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/tags?post=28800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}