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<\/a>Innovators, experts, emerging leaders and accomplished practitioners will share their secrets on how to:<\/p>\n\u2022 Leverage social media to build a digital brand;<\/p>\n
\u2022 Develop and launch applications that will attract interest; <\/p>\n
\u2022 Target niche markets and build communities around brands and products; and<\/p>\n
\u2022 Embrace the lighter side of digital media to generate buzz.<\/p>\n
\u201cOur lineup of dynamic speakers will make this a must-attend event for leaders in digital media and entrepreneurs across the region,\u201d Lawrence J. Burns, UT vice president for external affairs, said.<\/p>\n
Brian Kibby, president of McGraw-Hill Higher Education, will give the keynote address. Under his leadership, the company became a top provider of adaptive learning technologies in higher education. <\/p>\n
In addition to Kibby, speakers will be:<\/p>\n
\u2022 Kim Adams House, head of Jeep brand advertising for Chrysler Group LLC;<\/p>\n
\u2022 Jason Bacher and Brian Buirge, creators of Good F***ing Design Advice;<\/p>\n
\u2022 Brian Balasia, founder and president of Digerati, a software firm;<\/p>\n
\u2022 Phil Brabbs, co-founder and managing partner of Torrent Consulting, which specializes in helping businesses increase sales through cloud, social and mobile technologies;<\/p>\n
\u2022 Patrick Duggan, who runs Down With Detroit, an apparel company with a strong social media presence;<\/p>\n
\u2022 Bradley Hoos, head of community partnerships and co-founder at Grand Circus, a technology training center in Detroit; <\/p>\n
\u2022 Kristin Kiser, senior director of digital strategy for Communica Inc., an international marketing company;<\/p>\n
\u2022 Noah Krugel, former managing partner at EPK Design LLC, who oversaw the development of more than 200 websites and web-based applications;<\/p>\n
\u2022 Moses Lee, CEO and founder of Seelio, an online portfolio company based in Ann Arbor, Mich.;<\/p>\n
\u2022 Todd Miller, Midwest regional manager with PointRoll, a leader in cross-screen data-driven marketing solutions and ad management; <\/p>\n
\u2022 Ashley Mirakian, marketing director of the Toledo Symphony Orchestra and chief marketing counsel for the Toledo Opera;<\/p>\n
\u2022 Sean Nicholson, senior vice president of integrated marketing for PlattForm, a marketing and advertising agency in Kansas City that focuses on enrollment solutions for colleges and universities;<\/p>\n
\u2022 Cam Norton, UT assistant director of university communications, who oversees social media and video production; <\/p>\n
\u2022 Bill Rossiter, owner of Interrupt, a strategic marketing consulting and advertising firm in the building materials industry;<\/p>\n
\u2022 Gabe Rubin, CEO and founder of GamerSaloon.com;<\/p>\n
\u2022 Lacie Sandstrom, Google specialist who shows clients how to use Internet-related services to drive business and online interaction with customers;<\/p>\n
\u2022 Richard Shulman, self-confessed iPad junkie, who created the app Skribl;<\/p>\n
\u2022 Tracy Smuts, founder of Capstone Media; and<\/p>\n
\u2022 Matt Wise, CEO of HelloWorld Inc. (formerly known as ePrize Inc.).<\/p>\n
Closing the conference will be a panel discussion featuring Burns; Jeff Sims, customer relationship manager and research manager with the Detroit Lions; John Policicchio, vice president of marketing from the MotorCity Casino; and Bob Lanham, regional vice president of Shazam.<\/p>\n
Early registration is $80 and $55 for students. Starting Friday, Oct. 3, the cost will be $100. <\/p>\n