{"id":62626,"date":"2020-11-19T03:00:35","date_gmt":"2020-11-19T07:00:35","guid":{"rendered":"http:\/\/news.utoledo.edu\/?p=62626"},"modified":"2020-11-17T18:11:41","modified_gmt":"2020-11-17T22:11:41","slug":"utoledo-professors-business-skills-audiobook-a-newsweek-top-50-bestseller","status":"publish","type":"post","link":"https:\/\/news.utoledo.edu\/index.php\/11_19_2020\/utoledo-professors-business-skills-audiobook-a-newsweek-top-50-bestseller","title":{"rendered":"UToledo Professor\u2019s \u2018Business Skills\u2019 Audiobook a Newsweek Top 50 \u00a0Bestseller"},"content":{"rendered":"

In 2020, \u201cCritical Business Skills for Success,\u201d a five-part audiobook co-authored by UToledo Distinguished Professor Dr. Clinton Longenecker, has outsold J.K. Rowling\u2019s Harry Potter series and Malcolm Gladwell\u2019s \u201c<\/strong>Talking to Strangers\u201d to reach No. 27 on Newsweek\u2019s recent list of bestselling audiobooks in America.<\/p>\n

\u201cThis project and subsequent recognition has been a real validation for the work we do in the College of Business and Innovation at The University of Toledo in helping people achieve their life goals, professional ambitions and career trajectory,\u201d Longenecker said. \u201cThis has been a real blessing for sure. And I have to admit that it is very cool to be sandwiched between the late Alex Trebek\u2019s \u2018The Answer is\u2026 \u2019 at No. 26 and P. Diddy\u2019s \u2018Honor Yourself\u2019 at No. 28 on Newsweek\u2019s bestselling audiobook ranking.\u201d<\/p>\n

\"\"<\/a>

Longenecker<\/p><\/div>\n

Co-written by a quartet of nationally recognized business educators from highly ranked business schools, \u201cCritical Business Skills for Success\u201d is a practical business toolkit, Longenecker said, for people interested in acquiring and honing their business acumen in five primary areas: Organizational behavior\/leadership, strategy, marketing, finance and accounting, and operations.<\/p>\n

\u201cPeople have taken to calling this series a \u2018very quick\u2019 MBA, which has been a primary factor in driving sales,\u201d said Longenecker, who has been a business professor at UT for the past 36 years and is the author of three other best-selling business books. He serves as director of the Klar Leadership Academy and Advanced Leadership Academy in the College of Business and Innovation.<\/p>\n

\u201cNot a week goes by where I don\u2019t get a text, tweet or an email from a reader or listener with a question or some very positive feedback on their experience with the series which is very satisfying.\u201d<\/p>\n

Each of the five authors recorded a dozen 32-minute segments in front of the cameras, with the end product internationally released by The Great Courses as both a video series and as an audiobook in April 2015.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cCritical Business Skills for Success\u201d outsold J.K. Rowling\u2019s Harry Potter series and Malcolm Gladwell\u2019s \u201cTalking to Strangers\u201d on bestselling audiobook list.<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,1,7],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/posts\/62626"}],"collection":[{"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/comments?post=62626"}],"version-history":[{"count":5,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/posts\/62626\/revisions"}],"predecessor-version":[{"id":62711,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/posts\/62626\/revisions\/62711"}],"wp:attachment":[{"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/media?parent=62626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/categories?post=62626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/tags?post=62626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}