![\"\"](\"https:\/\/news.utoledo.edu\/wp-content\/uploads\/2022\/08\/Iryna-Pentina-Fulbright-STORY.jpg\")
<\/a>Pentina<\/p><\/div>\n
This is the second Fulbright award for Pentina,\u00a0whose research focuses\u00a0on internet marketing and retailing, social media marketing and online consumer behavior.\u00a0In 2012, a few years after she joined UToledo, Pentina was selected as a Fulbright research scholar to conduct research with colleagues in Ukraine at the International Solomon University.<\/p>\n
\u201cIt was a serial grant for the\u00a0summers of\u00a02012-13 and 2013-14 that allowed us to collect data for several research projects and work together to publish articles in scientific journals,\u201d she said. \u201cWe investigated the role of cultural differences\u00a0in consumers’ use of social media and online shopping. At that time, I became aware of other Fulbright programs and saw an opportunity to be useful not only in the research realm but also to assist with curricular planning and course development in other countries.\u201d<\/p>\n
\u201cWe are proud of Dr. Pentina’s efforts as she continues to prove that she is an innovator in her field,\u201d said Dr. Anne L. Balazs, dean of the Neff College of Business and Innovation. She is deserving of this award, and we are excited to watch her make additional impactful contributions to society.\u201d<\/p>\n
The Fulbright Specialist program is an opportunity for U.S. academics and established professionals to engage in two- to six-week project-based exchanges at host institutions across the globe.<\/p>\n
\u201cI applied and was approved for the Fulbright Specialist roster that allows universities to connect with scholars proficient in curricular innovations, strategic and institutional planning, and faculty development,\u201d Pentina said. \u201cThe selected scholars remain on the roster for a period of four years, and the applying foreign universities can contact them and invite them to deliver seminars, trainings or workshops.\u201d<\/p>\n
The two-week visit to France, she said, is at an opportune time for her.<\/p>\n
\u201cI will be on a sabbatical leave for the fall 2022 semester and will have time to focus on developing deeper collaboration with the colleagues at the University of La Rochelle,\u201d Pentina said. \u201cI am very excited about the possibilities to forge stronger ties with the colleagues I already know, meet new colleagues, discuss new projects and, hopefully, facilitate collaboration between the two universities.<\/p>\n
\u201cI also look forward to the opportunity to initiate new research projects,\u201d Pentina added.<\/p>\n
In 2019, she was invited by La Rochelle colleagues at the School of Business and Management to work on a joint research project investigating customer online shopping experiences. Pentina\u2019s one-month visit was supported by a joint Academy of Marketing Science – French Marketing Academy grant.<\/p>\n
\u201cThe results of the project were presented at several conferences and published in a research journal,\u201d she said. \u201cMy communication with the La Rochelle colleagues and discussions about the UToledo marketing curriculum innovations prompted them to explore the possibility of inviting me again.\u201d<\/p>\n
\u201cIn between the scheduled meetings and presentations, I plan to reconvene with friends over delicious French meals and to spend a day sightseeing in Paris on my way to La Rochelle.\u201d<\/p>\n
Pentina earned Ph.D.s in marketing and education from the University of North Texas and Kharkov State Pedagogical University in Ukraine, a master’s in business administration from the University of Louisiana at Lafayette, and a Bachelor of Arts from Kharkov State Pedagogical University.<\/p>\n","protected":false},"excerpt":{"rendered":" Dr. Iryna Pentina will complete her two-week project at\u00a0La Rochelle University in La Rochelle, France, during fall semester. This is her second Fulbright award.<\/p>\n","protected":false},"author":878,"featured_media":74696,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,32,1,3,7],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/posts\/74695"}],"collection":[{"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/users\/878"}],"replies":[{"embeddable":true,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/comments?post=74695"}],"version-history":[{"count":3,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/posts\/74695\/revisions"}],"predecessor-version":[{"id":74701,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/posts\/74695\/revisions\/74701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/media\/74696"}],"wp:attachment":[{"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/media?parent=74695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/categories?post=74695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/tags?post=74695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a>