{"id":87257,"date":"2024-07-16T11:43:37","date_gmt":"2024-07-16T15:43:37","guid":{"rendered":"https:\/\/news.utoledo.edu\/?p=87257"},"modified":"2024-09-17T16:58:06","modified_gmt":"2024-09-17T20:58:06","slug":"utoledo-launches-new-brand-across-academic-healthcare-operations","status":"publish","type":"post","link":"https:\/\/news.utoledo.edu\/index.php\/07_16_2024\/utoledo-launches-new-brand-across-academic-healthcare-operations","title":{"rendered":"UToledo Launches New Brand Across Academic, Healthcare Operations"},"content":{"rendered":"

At The University of Toledo, we have the power to do things that make a difference.<\/p>\n

A new brand, launching today, embraces the impact UToledo has as both a public research institution and an academic medical center under one identity \u2014 The Power To Do<\/strong>.<\/p>\n

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UToledo’s new brand, which launched today, embraces the impact the University has as a public research institution and an academic medical center under one identity \u2014 The Power To Do.<\/p><\/div>\n

\u201cThis new brand identity brings together our academic and healthcare operations under the same marketing framework for the first time since UToledo merged with the former Medical College of Ohio,\u201d said Interim President Matt Schroeder. \u201cWe are stronger together and the transformational impact we have on the students we graduate and the patients we care for should be celebrated with a shared Rocket pride. I want to thank our marketing team for their work putting this campaign together and for getting people excited about what we have to offer at UToledo.\u201d<\/p>\n

The power of UToledo\u2019s teaching, research and care is highlighted through the stories of faculty experts, successful students and alumni, and dedicated staff through slice of life photography and bold type in headlines that pull TO DO out of UTOLEDO for ownable and impactful messaging.<\/p>\n

UToledo\u2019s midnight blue and gold colors remain the University\u2019s core identity, but new magenta and teal accents will appear in creative materials that also include a new curved graphic element with shades of blue that mimics the curve of the UToledo shield logo.<\/p>\n

The launch of the new brand also features a new identity for UToledo\u2019s clinical operations under UToledo Health, which is the brand framework for all healthcare operations that take place at the University of Toledo Medical Center or a UT Physicians clinic.<\/p>\n

\u201cIn The Power To Do we have created a new brand identity that is both authentic and aspirational to tell the UToledo story in ways that will inspire more students to unlock their potential on our UToledo campuses and encourage more of our community members to receive the absolute best care from our UToledo Health physicians and providers,\u201d said Meghan Cunningham, vice president for marketing and communications. \u201cI am proud to lead a team of talented marketers who so enthusiastically support UToledo\u2019s success. I am excited to see the brand embraced across all our University operations.\u201d<\/p>\n

UToledo worked with BVK, a Milwaukee-based marketing firm, to develop the new brand through market research that included 26 stakeholder interviews, more than 1,600 survey respondents and several focus groups.<\/p>\n

The initial brand launch is focused on UToledo\u2019s student recruitment efforts with new video, digital and outdoor advertising. New UToledo Health advertising will hit the market in August. The Power To Do brand rollout will continue across all UToledo market assets through the 2024 calendar year.<\/p>\n