{"id":8926,"date":"2010-11-24T05:59:53","date_gmt":"2010-11-24T10:59:53","guid":{"rendered":"http:\/\/utnews.utoledo.edu\/?p=8926"},"modified":"2010-11-22T14:54:35","modified_gmt":"2010-11-22T19:54:35","slug":"ut-makes-case-for-crystals-alumni-magazine-marketing-projects-win-big","status":"publish","type":"post","link":"https:\/\/news.utoledo.edu\/index.php\/11_24_2010\/ut-makes-case-for-crystals-alumni-magazine-marketing-projects-win-big","title":{"rendered":"UT makes CASE for Crystals: Alumni magazine, marketing projects win big"},"content":{"rendered":"

\"2009-fall-magazine-low-res-1\"<\/a>Results from two major marketing and communications award contests came in last week, and the news was good.<\/p>\n

The University of Toledo won co-best of show at the 2010 Crystal Awards \u2014 along with six other honors \u2014 and won three awards as part of the Council for the Advancement and Support of Education (CASE) District V Circle of Excellence Awards.<\/p>\n

\u201cThe success of the \u2018More\u2019 campaign is well-documented in the awards and enrollment gains we enjoyed over the past several years,\u201d said Lawrence J. Burns, vice president for external affairs and interim vice president for equity and diversity. \u201cThe strength of our internal team of marketing and communications professionals has gone a long way to position UT as a destination of choice among prospective students and prospective faculty. Recognition such as this is proof positive that we are on the right path.\u201d<\/p>\n

\u201cPositioning UT as a place that offers its students ‘more’ is the easy part,\u201d said Esther Fabian, associate vice president for branding and creative services. \u201cFinding a way to do that to break through is the challenge. Our project management team works diligently to be sure that they understand our audiences and what’s important to them. Our creative team brings that to life. I’m not surprised by the recognition, but I’m incredibly proud.\u201d<\/p>\n

\"viewbook-cover\"<\/a>\u201cThese accolades are a great demonstration of the teamwork and creative synergy that exists across marketing and communications,\u201d said Tobin J. Klinger, associate vice president for university communications and marketing operations. \u201cThis group of dedicated professionals never ceases to do the University proud.\u201d <\/p>\n

The full list of awards is:<\/p>\n

2010 Crystal Awards<\/strong><\/p>\n

Writing, feature series<\/strong>
\n\u2022 Crystal Award for “Homing in on Home” by Cynthia Nowak and Chris Ankney in Toledo Alumni Magazine<\/p>\n

Writing, special purpose publication<\/strong>
\n\u2022 Crystal Award for Toledo Alumni Magazine fall 2010 issue<\/p>\n

Design, magazine<\/strong>
\n\u2022 Crystal Award for Toledo Alumni Magazine<\/p>\n

Collateral materials, brochure, four-color or more<\/strong>
\n\u2022 Crystal Award for the 2010-11 UT View Book<\/p>\n

\"levis-grad-2-flare_sm\"<\/a>Collateral materials, special purpose publication, corporate<\/strong>
\n\u2022 Merit Award of Achievement for the newly redesigned Freshman Financial Aid Award Letter<\/p>\n

Advertising, mixed-media campaign, nonprofit<\/strong>
\n\u2022 Crystal Award for the \u201cMore\u201d campaign<\/p>\n

Best of show<\/strong>
\n\u2022 Body of work. \u201cThe award was inclusive of all the great work that your team has done,\u201d said Rebecca Booth, Crystals co-chair. \u201cI’m especially tickled as I believe in the power and talent of in-house communications\/marketing teams.\u201d<\/p>\n

\"financial-aid-dm_cvr\"<\/a>CASE V Circle of Excellence Awards<\/strong><\/p>\n

Teresa Du Bois Exline Award for best practices in communications and marketing, 10,000 FTE and up<\/strong>
\n\u2022 Bronze Award for the Freshman Financial Aid Mailer<\/p>\n

Best video PSA or commercial spot<\/strong>
\n\u2022 Silver Award for the 30-second \u201cMore\u201d spot<\/p>\n

Excellence in research\/scientific\/medical writing, series<\/strong>
\n\u2022 Gold Award for “Sustaining Passions” by Cynthia Nowak in Toledo Alumni Magazine<\/p>\n","protected":false},"excerpt":{"rendered":"

The University of Toledo brought home six Crystal Awards and three Council for the Advancement and Support of Education District V Circle of Excellence Awards.<\/p>\n","protected":false},"author":174,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,7],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/posts\/8926"}],"collection":[{"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/users\/174"}],"replies":[{"embeddable":true,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/comments?post=8926"}],"version-history":[{"count":0,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/posts\/8926\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/media?parent=8926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/categories?post=8926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/tags?post=8926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}