![\"Graphic](\"https:\/\/news.utoledo.edu\/wp-content\/uploads\/2025\/06\/096663_UToledo_Health_SIDe.jpg\")
The brand also received a bronze award for Integrated Marketing Campaign and merit awards in the categories of Total Advertising Campaign, Digital Video Ad and Outdoor.<\/p>\nUToledo Health\u2019s 2024 brand launch, \u201cThe Power To Do,\u201d was honored with multiple awards, including three gold, at the recent 42nd Annual Healthcare Advertising Awards.<\/p>\n
UToledo Health received a gold award for Social Media Content, Online Display Ad and Newspaper Advertising Series, and was recognized with silver awards in the category of television advertising for Total Digital Marketing Program, Advertising Series, Advertising Single, Special Video \u2014 Under 2 Minutes, as well as a silver award for Newspaper Advertising Single.<\/p>\n
The brand also received a bronze award for Integrated Marketing Campaign and merit awards in the categories of Total Advertising Campaign, Digital Video Ad and Outdoor.<\/p>\n
The Power To Do brand was created in partnership with BVK, a Milwaukee-based marketing firm. Launched in July, the new brand brought together for the first time under the same marketing framework both UToledo\u2019s academic mission and its UToledo Health clinical mission to highlight the institution\u2019s transformational impact on the community.<\/p>\n
\u201cOur UToledo Health team includes so many leaders in their specialties who provide the highest quality care to members of our community and do so with such compassion. We heard that loud and clear from our patients when building this brand, and we are thrilled to be able to tell that story to a broader audience through The Power To Do campaign, \u201d said Meghan Cunningham, vice president for marketing and communications. \u201cIt is rewarding to see our branding efforts recognized by the healthcare advertising industry.\u201d<\/p>\n
In November, The Power To Do was honored with multiple awards at the\u00a02024 Education Digital Marketing Awards<\/a>, including gold in six categories, and in March, UToledo earned 11 total awards, including gold in seven categories, at the 40th Annual Educational Advertising Awards<\/a> and received bronze from the\u00a0Toledo American Advertising Federation<\/a>\u00a0for its 30-second commercial.<\/p>\n Based in Atlanta, the Healthcare Advertising Awards is a national competition that recognizes the field of healthcare marketing and advertising, including print ads, websites, digital content, communications and media.<\/p>\n","protected":false},"excerpt":{"rendered":" \u201cThe Power To Do\u201d campaign earned three gold awards at the 42nd Annual Healthcare Advertising Awards.<\/p>\n","protected":false},"author":17,"featured_media":93137,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,1,7,63],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/posts\/93136"}],"collection":[{"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/comments?post=93136"}],"version-history":[{"count":2,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/posts\/93136\/revisions"}],"predecessor-version":[{"id":93139,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/posts\/93136\/revisions\/93139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/media\/93137"}],"wp:attachment":[{"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/media?parent=93136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/categories?post=93136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.utoledo.edu\/index.php\/wp-json\/wp\/v2\/tags?post=93136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Graphic](\"https:\/\/news.utoledo.edu\/wp-content\/uploads\/2025\/06\/096663_UToledo_Health_SIDe-150x150.jpg\")
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