New responsive UT website goes live

March 23, 2015 | News, UToday
By Staff

Coming to a screen any size near you: The new responsive UT website.

ut new websiteLaunching Monday, is in a template that creates a better user experience by dynamically delivering the website in various device sizes, including desktop, mobile phones and tablets.

That change was made possible thanks to the Center for Creative Instruction, which is part of the Division of External Affairs.

“We have been watching our smartphone traffic increase, so moving to a responsive design was important,” Kathleen Walsh, director of web development, said. “Our visitors will now get a consistent and high-quality user experience across all browsing devices.”

“Our goal is to deliver the best website that is eye-catching and easy to use in multiple formats,” Lawrence J. Burns, vice president for external affairs, said. “We want to reach potential students through digital marketing and showcase all the great things UT offers.”

The UT home page and navigation received an updated look so it functions better on different devices and continues to focus on prospective students.

The large, bold top image will feature photography taken by University Marketing as part of UT’s efforts to advertise degrees and programs offered by the colleges. Content specifically focused on enrollment actions also takes commanding space on the new home page.

The new responsive template was launched on all websites managed in OmniUpdate, the web content management system that handles the majority of UT’s web pages.

“The content management system allows us to efficiently maintain this type of advanced technology, deliver it across 20,000-plus web pages, and still give our users complete access to managing their content,” Walsh said.

The template also continues the University’s commitment to meet the federal guidelines for accessible websites, Walsh added.

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