Tune in to “The Relevant University” Tuesday, March 26, at 7 p.m. on AM 760 WJR.
This month, Lawrence J. Burns, UT vice president for external affairs, embraces March Madness and explores how success in the NCAA college basketball tournament translates into brand recognition for the institutions involved.
In this episode:
• Tod Kowalczyk, UT head men’s basketball coach, talks about collegiate athletics as an important part of the student experience.
• Kris Kassel, associate athletic director of external operations at Gonzaga University, explains how deep runs in the NCAA tournament have brought name recognition to the small school in Washington.
• Charlie Metzger, executive vice president and chief marketing and communications officer for Palace Sports and Entertainment, shares the details of hosting NCAA tournament games.
• And Dr. Khaled Shahrour, assistant professor of urology at The University of Toledo Medical Center, provides information about the significant increase in a specific medical procedure for men each year right before the tournament.
The University and Detroit’s WJR Radio produce the monthly, hourlong program that explores the critical role higher education plays in our world.
Listen at utoledo.edu/therelevantuniversity.