Tune in to “The Relevant University” Tuesday, June 24, at 7 p.m. on AM 760 WJR.
This month, Lawrence J. Burns, UT vice president for external affairs, discusses creating a strong brand and building partnerships to enhance promotion.
In this month’s episode:
• Wade Martin, vice president of corporate partnerships for the Detroit Lions, discusses a new partnership with UT to help students interested in sports marketing.
• Dr. Dave Strukel, UT associate professor of communication, and Dr. Ed Lingan, UT associate professor and interim chair of theatre and film, share some of the personal branding lessons they teach students.
• Scott Myers, director of corporate sales and marketing for Broadway in Detroit, talks about upcoming shows with strong brands, including “Wicked” and “The Book of Mormon.”
• And Toledo Region Brand Manager Jeff Schaaf talks about the new “It Matters Where You Make It” campaign.
The University and Detroit’s WJR Radio produce the monthly, hourlong program that explores the critical role higher education plays in our world.
Listen at utoledo.edu/therelevantuniversity.
