Two outstanding Rockets are starring in the new UToledo TV spots which will begin running in key markets throughout the state of Ohio. The commercials, inspired by the well-known Goldilocks fable, highlight The University of Toledo’s academic programs, internships, research, technology and student life experiences that students say make UToledo the perfect fit.
The two spots feature current UToledo students Anthony Gennings and Hannah Haselhuhn. A nursing student from Amelia, Ohio, Gennings is actively involved in a number of student leadership positions on campus. Haselhuhn, a mechanical engineering major from Toledo, chose UToledo because of the College of Engineering and the opportunity to participate on the University’s Formula Society of Automotive Engineers team.
“We know students have a lot of choices when deciding on their college experience and we wanted to capture the feelings students share with us all of the time after visiting other institutions and knowing that UToledo feels like home because of the opportunities they have here,” said Jennifer Sorgenfrei, director of marketing. “We recognize how special The University of Toledo is and want to be sure students take an opportunity to get to know our University and all that we have to offer.”
The spots were originally scheduled to be produced last spring, but were delayed due to the pandemic. The University’s creative partner, Madhouse in Toledo, brought the spots to life while adhering to all health and safety precautions. Featuring individual student stories minimized the participants on camera and provided context for inclusion of face-coverings. Green screens and computer imaging were used to safely simulate crowds.
Watch the TV spots on the University Marketing and Communications website.