Social media is a tool that Brian Kibby said he believes is highly important in today’s world.As an active user of Facebook, Twitter and LinkedIn, the president of McGraw-Hill Higher Education said he has been able to get direct feedback from his customers and come up with product ideas because he has kept in touch with his networks of social media contacts.
He also said he has the opportunity to interact with college students who will be looking for employment in the future.
“Most senior officials of major companies do not participate in social media, which is a major mistake,” Kibby said. “They miss a massive opportunity to interact with customers and potential employees.”
Kibby said social media is also a tool that students can use to brand themselves, which is very important in the job market. If used correctly, it’s a powerful resource that can help you get noticed, he said.
“Building a brand takes time,” he said. “If you wait to do it when you need it, it’s a major mistake. Build it before you need it.”
Kibby has been the president of McGraw-Hill Higher Education since March 2011, during which time the company became the leading provider of adaptive learning technologies in the higher education market.
He also oversaw the development of Connect Insight, the first solution for data and analytics from a major learning company, which launched in March this year.
Kibby will speak at the University’s second annual uHeart Digital Media conference, which will be held Thursday and Friday, Oct. 9 and 10, at the Radisson Hotel on UT’s Health Science Campus.
Early registration is $80 and $55 for students. Starting Friday, Oct. 3, the cost will be $100.
For more information and to register, visit http://uheartdigitalmedia.com.