Educational, informative, fun and timely. Those are just some of the factors that have placed The University of Toledo’s social media content ahead of the pack.
The University’s Facebook, Twitter and Instagram accounts were compared against 338 Division I programs, and the University was ranked 14th for its robust engagement.Rival IQ, a social media analytics company out of Seattle, compared social media engagement figures of university-level accounts from a 10-month period spanning August 2016 to May 2017.
Social media engagement is commonly defined as an interaction on a social media post that can be measured by likes, comments, favorites, retweets, shares and reactions. Once data was gathered, results were weighed based on audience size, activity and engagement.
“This is an effort on our part to inform the campus community while occasionally showing the lighter side of campus,” said Cam Norton, associate director for social media. “Our small team often creates videos and other content to be used on the same day to stay relevant.”
Overall, UT placed 14th out of the 338 institutions. On Twitter, UT ranked No. 8, and the University had top 50 placements in Facebook and Instagram.
UT was the only Mid-American Conference university ranked in the top 100 programs.
During the 10 months analyzed by Rival IQ, UT had several high-performing posts that aided in the ranking, according to Norton. Posts on research, graduation, sports victories and dogs generated the most engagement.
To view the full 2017 Higher Ed Social Media Engagement Report, click here.