A Greater Degree: UT launches new marketing campaign 

March 17, 2016 | News, UToday, Advancement, Alumni, Business and Innovation, Natural Sciences and Mathematics
By Staff

Andrea smiled as she shared her experiences as an undergraduate at The University of Toledo.

“Toledo has helped me discover that life is more about who you want to be when you grow up, rather than what you want to be when you grow up,” she said.

Greater Degree blade ad_ANDREAAs she moved out from in front of the camera, the National Merit Scholar Finalist and biology major finished telling her story. The first of what will ultimately be more than two dozen students highlighting the ways UT has helped them flourish, the University’s new marketing campaign is focused on why UT exists: student success.

For Andrea, her story is about Discovery to a Greater Degree. For Ja’Vawn, a professional sales and marketing student, his story focuses on Opportunity to a Greater Degree. For other students, it is Leadership, Passion, Exploration or Balance, all to a Greater Degree, thanks to the faculty and staff at The University of Toledo.

The initial slate of stories can be found at the campaign website: utoledo.edu/greaterdegree. New stories will continue to be added in the weeks ahead.

“We wanted to convey the academic strength of our students and our University, as well as the breadth and quality of our programs,” said Jon Strunk, interim associate vice president for marketing and communications. “Once all the narratives are posted, we hope this collection of stories enables prospective students of all types to find examples of success that speak to them and their academic and leadership goals.”

In the weeks and months ahead, the campaign will be further integrated into UT’s undergraduate enrollment efforts, as well as coordinated with colleges’ outreach efforts.

Sam McCrimmon, vice president for advancement, said that future phases of the campaign also will see faculty and alumni highlighted.

“This campaign is spreading the word about our outstanding students and at the same time has been developed internally,” McCrimmon said. “With financial resources tight across the institution, I am particularly proud of what we have been able to create without spending additional dollars.”

New ads will appear each Sunday in The Blade, and McCrimmon said that digital advertising driving students to the campaign web page and enrollment sites also was central to the campaign’s strategy.

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