The University of Toledo was recently honored with multiple awards at the 40th Annual Educational Advertising Awards for its successful launch of The Power To Do brand.
UToledo’s brand was awarded gold in seven categories: Total Advertising Campaign, Television Advertising-Series, Streaming/On Demand Content, Online Display Ad, Newspaper Advertising-Single, Tik Tok Content and LinkedIn Content.
UToledo also was awarded silver in the categories of Digital Video Ad–Less than 2 min, Facebook Content and Outdoor; and a bronze award in the category of Instagram Content.
The Power To Do brand was created in partnership with BVK, a Milwaukee-based marketing firm. Launched in July, the new brand brought together for the first time under the same marketing framework both UToledo’s academic mission and its UToledo Health clinical enterprise to highlight our transformational impact on the community today and our relentless pursuit of excellence toward a brighter future.
“I am so proud of how our campus and community has embraced The Power To Do brand and this additional recognition from the country’s largest educational advertising awards competition underscores that we have created a powerful and effective way to tell our story,” said Meghan Cunningham, vice president for marketing and communications.
In November, The Power To Do was honored with multiple awards at the 2024 Education Digital Marketing Awards, including gold in six categories, and last month UToledo received bronze from the Toledo American Advertising Federation for its 30-second commercial.
The Educational Advertising Awards is a recognition of outstanding achievements in marketing within the education sector. This year, more than 2,000 entries were submitted from colleges, universities and secondary schools nationally and internationally and evaluated by a panel of judges consisting of higher education marketers, advertising creative directors and marketing and advertising professionals.
