A new television commercial and virtual tour highlight the opportunities available for students to succeed at The University of Toledo.
The new 30-second TV commercial now on air is called “Dear Tomorrow,” and features students from the University’s healthcare, engineering and social science programs directly addressing their future with confidence thanks to their UToledo education.
UToledo’s Office of Marketing and Communication produced the spot in partnership with Madhouse Creative, a Toledo-based marketing creative agency. Filmed on campus in May, the spot advances the current Fueling Tomorrows brand and is an important component to UToledo’s advertising campaigns to support new student recruitment.
The new virtual tour created with Cove Creek Productions provides an opportunity to explore campus from afar. An improved experience for users, the tour features beautiful 360 drone images of campus, intuitive navigation on both desktop and mobile devices and a map view with GPS coordinates.
Created in partnership between Marketing and Communications and Enrollment Management, the tour highlights points of interest across the University’s Main Campus, Health Science Campus, Center for Visual Arts, Lake Erie Center and downtown Toledo.
In addition to highlighting more areas of campus, the new virtual tour seamlessly integrates with Enrollment Management’s technology platform where prospective students can request more information, provides opportunities for enhanced analytics and can be updated in real time.
The virtual tour is now live on the University’s visit website alongside other campus tour and event opportunities.
The new recruitment marketing assets will be featured in digital and television marketing throughout 2023 to support student recruitment for the next academic year.