The University of Toledo has launched the next phase of The Power To Do brand promoting the excellent care provided at its academic medical center and clinics.
The campaign introduces UToledo Health, which is the new identity for the University’s clinical operations across University of Toledo Medical Center and UT Physicians. All healthcare operations will use the UToledo Health logo and the previous UTMC and UTP logos will be retired.
The Power To Do brand materials introduce UToledo Health, which is the new identity for the University’s clinical operations.
“We are excited to highlight the quality and compassion of our UToledo Health providers as we encourage people to receive the absolute best care from us,” Interim President Matt Schroeder said.
The Power To Do brand embraces the impact UToledo has as both a public research institution and an academic medical center under one identity for the first time since UToledo merged with the former Medical College of Ohio.
The power of UToledo’s teaching, research and care is highlighted through the stories of faculty experts, successful students and alumni, and dedicated staff through slice of life photography and bold type in headlines that pull TO DO out of UTOLEDO for ownable and impactful messaging.
The initial UToledo Health advertising will highlight the comprehensive healthcare services provided in the hospital and clinics and will be followed by specific service line campaigns including cancer and orthopaedics.
The hospital’s website also has been updated to reflect the new UToledo Health identity and The Power To Do brand. The new website address is health.utoledo.edu.
