UT launches customizable virtual view book

August 26, 2011 | News, UToday
By Deanna Woolf

virtual-web-pageLast year, the offices of Marketing and University Communications and the Center for Creative Instruction took UT’s printed view book into the online world. This year, they took it one step further.

Visitors to UT’s new online view book will answer three questions and connect with Facebook, creating a customized view book that speaks directly to their interests and what they want to know about UT.

Among the features of the new virtual view book are:

• Integration of photos from the student’s Facebook page;

• Information that swaps out based on a student’s interest in residence life, an area of study and scholarship eligibility; and

• A map from the student’s town to UT for a campus visit.

“This is truly one of the most exciting new marketing tools we have ever created,” said Lawrence J. Burns, UT vice president for external affairs and interim vice president for equity and diversity. “This was done totally in-house within the Division of External Affairs. Innovative sites like this and the new virtual tour launched earlier this summer will help us reach and impress students, not to mention our higher education colleagues.”

The virtual view book complements the printed edition, which also was revised this year to feature updated information on the new colleges, QR codes and photos of campus life from the previous year.

Both the publication and the virtual view book are used by the Office of Undergraduate Admission to recruit students.

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