University to host uHeart Digital Media Conference Oct. 9-10

September 18, 2014 | Events, UToday
By Staff

Business success means a massive presence in the digital world. Learn from the best at The University of Toledo’s second annual uHeart Digital Media Conference.

The event will take place Thursday and Friday, Oct. 9 and 10, at the Radisson Hotel on UT’s Health Science Campus.

uHeart 2014 logoInnovators, experts, emerging leaders and accomplished practitioners will share their secrets on how to:

• Leverage social media to build a digital brand;

• Develop and launch applications that will attract interest;

• Target niche markets and build communities around brands and products; and

• Embrace the lighter side of digital media to generate buzz.

“Our lineup of dynamic speakers will make this a must-attend event for leaders in digital media and entrepreneurs across the region,” Lawrence J. Burns, UT vice president for external affairs, said.

Brian Kibby, president of McGraw-Hill Higher Education, will give the keynote address. Under his leadership, the company became a top provider of adaptive learning technologies in higher education.

In addition to Kibby, speakers will be:

• Kim Adams House, head of Jeep brand advertising for Chrysler Group LLC;

• Jason Bacher and Brian Buirge, creators of Good F***ing Design Advice;

• Brian Balasia, founder and president of Digerati, a software firm;

• Phil Brabbs, co-founder and managing partner of Torrent Consulting, which specializes in helping businesses increase sales through cloud, social and mobile technologies;

• Patrick Duggan, who runs Down With Detroit, an apparel company with a strong social media presence;

• Bradley Hoos, head of community partnerships and co-founder at Grand Circus, a technology training center in Detroit;

• Kristin Kiser, senior director of digital strategy for Communica Inc., an international marketing company;

• Noah Krugel, former managing partner at EPK Design LLC, who oversaw the development of more than 200 websites and web-based applications;

• Moses Lee, CEO and founder of Seelio, an online portfolio company based in Ann Arbor, Mich.;

• Todd Miller, Midwest regional manager with PointRoll, a leader in cross-screen data-driven marketing solutions and ad management;

• Ashley Mirakian, marketing director of the Toledo Symphony Orchestra and chief marketing counsel for the Toledo Opera;

• Sean Nicholson, senior vice president of integrated marketing for PlattForm, a marketing and advertising agency in Kansas City that focuses on enrollment solutions for colleges and universities;

• Cam Norton, UT assistant director of university communications, who oversees social media and video production;

• Bill Rossiter, owner of Interrupt, a strategic marketing consulting and advertising firm in the building materials industry;

• Gabe Rubin, CEO and founder of;

• Lacie Sandstrom, Google specialist who shows clients how to use Internet-related services to drive business and online interaction with customers;

• Richard Shulman, self-confessed iPad junkie, who created the app Skribl;

• Tracy Smuts, founder of Capstone Media; and

• Matt Wise, CEO of HelloWorld Inc. (formerly known as ePrize Inc.).

Closing the conference will be a panel discussion featuring Burns; Jeff Sims, customer relationship manager and research manager with the Detroit Lions; John Policicchio, vice president of marketing from the MotorCity Casino; and Bob Lanham, regional vice president of Shazam.

Early registration is $80 and $55 for students. Starting Friday, Oct. 3, the cost will be $100.

For more information and to register, go to

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