‘The Relevant University’ to air Sept. 23

September 22, 2014 | Events, UToday
By Sam Naumann



Tune in to “The Relevant University” Tuesday, Sept. 23, at 7 p.m. on AM 760 WJR.

Relevant U logo 2014This month, Lawrence J. Burns, UT vice president for external affairs, is joined by leaders in the marketing and digital world as The University of Toledo gears up to host its second annual uHeart Digital Media Conference Thursday and Friday, Oct. 9 and 10.

In this month’s episode:

• Brian Kibby, president of McGraw-Hill Higher Education, will discuss the role of digital media in the academic world.

• Jeff Sims, customer relationship manager and research manager for the Detroit Lions, will address the technology that the team uses to promote its brand.

• Kim Adams House, head of Jeep Brand Advertising for Chrysler Group LLC, will talk about the importance of branding through digital media in the car industry.

• And John Policicchio, senior vice president of marketing at the MotorCity Casino Hotel, shares exciting new initiatives from the company.

The University and Detroit’s WJR Radio produce the monthly, hourlong program that explores the critical role higher education plays in our world.

Listen at utoledo.edu/therelevantuniversity.