Symphony marketing director to showcase orchestration of digital media at conference | UToledo News

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Symphony marketing director to showcase orchestration of digital media at conference

To Ashley Mirakian, the term digital media is about more than social networks; it’s about having strong digital content when promoting your cause.

Mirakian

Mirakian

When she comes to speak at the uHeart Digital Media Conference, the Toledo Symphony director of marketing and public relations said she plans to talk about more than just the orchestra, but all nonprofit organizations in the area.

“My focus is not just going to be representing what we do at the Toledo Symphony, but also talking about what is going on in health care, social services and the broader arts community,” she said.

“I want people to come away from the conference knowing we have expertise in Toledo that we can be proud of.”

Mirakian said she hopes to cover a broad spectrum of ideas, such as ProMedica’s Witness to Hunger campaign and Harbor Corp.’s social media program, as well as the steps the symphony is taking to improve its digital media platform.

She has been working to incorporate digital content during orchestra concerts, which is something she also plans to speak about. By adding video of musicians and angles of the stage while the symphony plays, Mirakian said she is hoping that the audience members’ ears will be guided through the music.

“In terms of our own digital footprint, I really want to talk about using media enhancements and streaming opportunities to envision the future of the concert experience,” she said.

In addition to her work with the symphony, Mirakian serves as the chief marketing counsel for the Toledo Opera.

She earned her master of arts degree in arts administration from Indiana University.

The uHeart Digital Media Conference will be held Thursday and Friday, Oct. 9 and Oct.10, at the Radisson Hotel on UT’s Health Science Campus.

Early registration tickets cost $80 and student tickets cost $55. Starting Friday, Oct. 3, the cost will be $100.

For more information and to register, visit http://uheartdigitalmedia.com.

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