Distinguished University Professor featured on business skills DVD from The Great Courses

November 20, 2015 | News, UToday, Alumni, Business and Innovation
By Bob Mackowiak



Dr. Clinton O. Longenecker, Stranahan Distinguished University Professor and director of the Center for Leadership and Organizational Excellence in the UT College of Business and Innovation, is one of five business professors from top U.S. business schools featured in the recently released Critical Business Skills for Success Lecture Series published by The Great Courses.

For 25 years, The Great Courses has been producing audios, videos, CDs and DVDs featuring the world’s best professors on topics in the fields of science, mathematics, history, fine arts, music, religion, philosophy, literature, finance and more.

Longenecker

Longenecker

Ryan Davis, a recruiter from The Great Courses, said, “The Great Courses selects only the top 1 percent of professors in the world to share their knowledge with our worldwide customer base of adult learners.”

“Everyone wants to know: What does it take to reach success in business, the kind of success that lasts? It all comes down to a solid grasp of the fundamentals of business — the same kind that are taught to MBA students in many of the world’s most prestigious business schools, including our own,” Longenecker said.

The comprehensive Great Courses five-part, 60-lecture course, Critical Business Skills for Success, is designed to give people this kind of integrated, accessible introduction. Each of the Critical Business Skills for Success course’s five parts is a detailed look at a particular skill: strategy, operations, finance and accounting, organizational behavior, and marketing.

Longenecker’s sections focus on organizational behavior and high performance leadership.

“The Great Courses Series has an exceptional following among lifelong learners as they draw talent from the best schools from around the world,” Longenecker said. “Their lecture series are developed with amazing professors from universities such as Harvard, Michigan, Yale, Duke, Ohio State, UCLA, Emory and others. To have The University of Toledo included in these circles in a series with worldwide distribution is a wonderful thing.”

He added, “I also think that the ideas shared in Great Courses programs are more powerful than ideas being included in a book, primarily because of the reach and the powerful learning associated with great and dynamic lectures and with these topics being available on DVDs, CDs, streaming.”

The lectures were recorded late last year, and the Critical Business Skills Series was released worldwide in the spring.

“This kind of well-rounded business education is useful to anyone who works in a company of any size,” said Longenecker, who was named by The Economist as one of the top 15 business professors in the world. He received a bachelor’s degree in business administration and a master of business administration degree from UT in 1977 and 1978, respectively.

The CD and DVD versions include 60 lectures, a 496-page printed course guidebook, and a downloadable PDF of the course guidebook. The program is available at TheGreatCourses.com.