General manager for Rocket Sports Properties named

December 9, 2009 | News, UToday
By Paul Helgren



Learfield Sports recently appointed Gerry Dickey general manager for Rocket Sports Properties, a locally based entity that manages the multimedia rights and sports marketing for The University of Toledo Athletics.

Dickey most recently served as associate general manager for Learfield Sports’ Cowboy Sports Properties in Stillwater, Okla.; that company represents Oklahoma State University. He replaces Michael Sydlowski, who resigned last month.

“We’re excited to bring Gerry over to our Toledo property and know he’ll do an exceptional job for the University,” said Learfield Sports’ Regional Vice President Laird Veatch. “We already have a great Rocket Sports Properties team in place for him. We also wish former GM Michael Sydlowski well as he pursues other opportunities in the Detroit market.”

UT Athletic Director Mike O’Brien added, “We are pleased to welcome Gerry into the Rocket family. We look forward to a period of exciting growth in University of Toledo Athletics, and we know that Gerry will play a big role in helping us achieve our goals.”

Dickey earned his bachelor’s degree from Wichita State University and his master’s degree in sport administration from the University of Tennessee. He and his wife, Shelley, have four children: one girl, Kyndal, 9; and three boys, twins Caden and Caleb, 6, and Cody, 4.

“I’m very excited about this opportunity,” Dickey said. “I look forward to working with all the great people at The University of Toledo and sharing in their vision for success.”

Learfield Sports, multimedia rights holder to more than 50 collegiate institutions and associations, titles the Learfield Sports Directors’ Cup in partnership with the National Association of Collegiate Directors of Athletics and USA Today. It is the operating unit of Jefferson City, Mo.-based Learfield Communications Inc., which made its initial foray into the world of sports marketing in 1975 as the radio rights holder for the University of Missouri.

Additionally, Team Services LLC, a Learfield Sports company, specializes in venue naming rights, marketing research and sales consultation.

For more corporate information and to see a complete listing of Learfield Sports’ collegiate portfolio, visit

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