The University of Toledo’s undergraduate viewbook received a Gold Addy from the Toledo American Advertising Federation recognizing the bold and confident messaging of UToledo’s new Fueling Tomorrows brand.
The top-place finish in the brochure campaign category recognizes the creative design of the primary recruitment publication sent out to more than 30,000 prospective students.
“Our marketing team has spent a lot of time and energy during the past year strategically and creatively incorporating our new Fueling Tomorrows brand into all of our promotional materials,” said Adrienne King, assistant vice president for marketing and communications. “This award is a great recognition of their talent. I’m proud of this viewbook and all of the hundreds of materials we’ve created to better tell the UToledo story.”
The brand launch also received two bronze awards at the local 2020 ADDYs competition held Feb. 20 at the Valentine Theatre. UToledo was recognized in the integrated media category highlighting the redesign incorporated throughout all marketing materials, including print, outdoor billboards, the new mobile-first website and a social media campaign. The University also earned recognition in the integrated brand identity campaign category for how it rolled out the brand launch with an online brand guide and video.
UToledo’s gold award-winning entry at the local level will automatically be entered into the district contest as the next step in the national American Advertising Awards (ADDYs) competition, which is the advertising industry’s largest and most representative competition, attracting more than 40,000 entries every year in local American Advertising Federation Club competitions.
UToledo’s viewbook also earned a gold award in the 2020 Print Excellence Awards for the specialty finishing on the cover from the local chapter of the Printing Industries of America.